Our Story



a profound secret or mystery known only to a few

a secret and powerful remedy; an elixir; specialised knowledge


At Arcanum, we give a great deal of thought as to how we can help people in their everyday business life. The time when they need to deliver important Presentations, get new Sales Contracts, or conduct Training and Learning in various departments.

The fact is, no matter who you are or what position you have, we are all creatures of habit. The better your habits are, the better they’ll be in pressure situations.

That’s where we can help. Providing tools, templates and techniques to ensure all types of business communication can be developed quickly and easily using storytelling to aid audience engagement.

If you can picture it and it does not work that's OK. But if you can't picture it, it's not going to happen.


Mark J. Stradling​

Mark Stradling is a cognitive communication and training specialist with over 40 years global experience.

In 2006, Mark founded Arcanum to help companies understand the importance and value of creating great messaging using a blend of visualisation, storytelling and cognition through virtual & visual training classes, workshops, presentations, seminars using many proprietary state of the art tools and techniques.

Mark cracked the code to effectively incorporate the Art & Science of Cognition into everyday business situations, enabling key messages to stick with audiences, helping change behaviour, mindsets and culture. Confidence in the workplace comes from clarity of message so audiences can SEE to what you are SAYING.

Cognitive Storytelling @ Work

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Invite Mark to Speak, Virtually.

As the saying goes, there is good news and bad news. The bad news is typically our ability to generate information is now far exceeding our capacity to find time to read it, or understand it.

The good news is our brains are perfectly wired for visual communication using a visual language which is based on the way we all perceive and process information. Storytelling with visuals is up to six times more effective than communicating with words alone.

In 90 minutes Mark will change the way you think about visual communication by sharing tips and examples of how the visualisation of data can be quickly and easily applied to everyday business, making it more effective and engaging using various cognitive techniques.

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